ICH KANN HELFEN.
Bringing first aid into everyday life. (english title: I can help.)
DURATION:
Mar. 2025 - Jul. 2025
TEAM:
Alexandra Heider, Joshua Hemsuthipan, Felix Kalkuhl
RECOGNITION:
MY TASKS:
Desktop Research • Expert Interviews • Concept Development • Strategy Development • Service Design • Interface Design • Experience Design
ICH KANN HELFEN.
Bringing first aid into everyday life. (english title: I can help.)
DURATION:
Mar. 2025 - Jul. 2025
TEAM:
Alexandra Heider, Joshua Hemsuthipan, Felix Kalkuhl
RECOGNITION:
MY TASKS:
Desktop Research • Expert Interviews • Concept Development • Strategy Development • Service Design • Interface Design • Experience Design
ICH KANN HELFEN.
Bringing first aid into everyday life. (english title: I can help.)
DURATION:
Mar. 2025 - Jul. 2025
TEAM:
Alexandra Heider, Joshua Hemsuthipan, Felix Kalkuhl
RECOGNITION:
MY TASKS:
Desktop Research • Expert Interviews • Concept Development • Strategy Development • Service Design • Interface Design • Experience Design
SKIP TO CONTENTS
SKIP TO CONTENTS
PROBLEM STATEMENT
58.8% of the German population has inadequate health literacy
PROBLEM STATEMENT
58.8% of the German population has inadequate health literacy
A lack of everyday exposure has real consequences: people hesitate, delay calling emergency services, or avoid helping altogether. In critical situations, that hesitation can be fatal.
First aid is often tied to isolated moments such as driving school or workplace regulations, instead of being continuously reinforced through daily life.
A lack of everyday exposure has real consequences: people hesitate, delay calling emergency services, or avoid helping altogether. In critical situations, that hesitation can be fatal.
First aid is often tied to isolated moments such as driving school or workplace regulations, instead of being continuously reinforced through daily life.
First aid touch points for the average person throughout life
First aid touch points for the average person throughout life
EMPOWERING EMERGENCY LITERACY
ICH KANN HELFEN. is a service concept that brings first aid into everyday life. Through personalized first aid kits, community exchange, and public activations, it helps people feel prepared and confident to act in emergencies.
ICH KANN HELFEN. is a service concept that brings first aid into everyday life.
Through personalized first aid kits, community exchange, and public activations, it helps people feel prepared and confident to act in emergencies.
EMPOWERING EMERGENCY LITERACY
ICH KANN HELFEN. is a service concept that brings first aid into everyday life.
Through personalized first aid kits, community exchange, and public activations, it helps people feel prepared and confident to act in emergencies.
Solution
Solution
An emergency literacy ecosystem
An emergency literacy ecosystem
Service components
Service components
The Kit - Making first aid visible and accessible
The Kit - Making first aid visible and accessible
Most emergencies happen at home, yet many households do not own a first aid kit. The Kit addresses this gap by providing a free, personalized starting point for emergency preparedness.
A free, modular first aid kit distributed through citizens’ offices. Designed to be visible rather than hidden away, it makes emergency preparedness a physical part of everyday life.
Most emergencies happen at home, yet many households do not own a first aid kit. The Kit addresses this gap by providing a free, personalized starting point for emergency preparedness.
A free, modular first aid kit distributed through citizens’ offices. Designed to be visible rather than hidden away, it makes emergency preparedness a physical part of everyday life.
The Kit has a modern design to make first aid a visible part of daily life
The Kit has a modern design to make first aid a visible part of daily life
The Starter Kit includes basic first aid supplies and additional information such as a connection to the digital hub
The Starter Kit includes basic first aid supplies and additional information such as a connection to the digital hub
The Kit is modular and can be expanded with other kits e.g Outdoor Kit or Sports Kit.
The Kit is modular and can be expanded with other kits e.g Outdoor Kit or Sports Kit.
Sports Kit expansion
Children’s Kit expansion
Festival Kit expansion
Sports Kit expansion
Children’s Kit expansion
Festival Kit expansion
The Hub - Building confidence through shared experiences
The Hub - Building confidence through shared experiences
You are most likely to experience an emergency in your everyday surroundings. The Hub is a web app showcasing local resources.
You are most likely to experience an emergency in your everyday surroundings. The Hub is a web app showcasing local resources.
Quickly access local resources and experiences shared by others
Quickly access local resources and experiences shared by others
Share and learn from others experiences - verified by professionals. On a map, people can post about their experiences with first aid.
On the moderated platform, stories help to build empathy and provide learnings from professionals.
Share and learn from others experiences - verified by professionals. On a map, people can post about their experiences with first aid.
On the moderated platform, stories help to build empathy and provide learnings from professionals.
Shared stories on mobile
Shared stories on mobile
Expert commentary and contextual advice for shared story
Expert commentary and contextual advice for shared story
Pop Aid - Embedding first aid in public life and lowering barriers through contextual activation
Pop Aid - Embedding first aid in public life and lowering barriers through contextual activation
Pop Aid is a temporary booth and activation format that brings first aid into everyday public settings such as festivals, marathons, and city events.
Pop Aid is a temporary booth and activation format that brings first aid into everyday public settings such as festivals, marathons, and city events.
Pop Aid can fit into any public setting. It is based in mobile and modular containers.
Pop Aid can fit into any public setting. It is based in mobile and modular containers.
Each activation is adapted to the event context, offering low-threshold workshops, relevant information, and tailored additions to the Kit. This helps first aid feel less abstract and more immediately useful.
Each activation is adapted to the event context, offering low-threshold workshops, relevant information, and tailored additions to the Kit. This helps first aid feel less abstract and more immediately useful.
Available assets at marathon Pop Aid
Available assets at marathon Pop Aid
Services offered at Pop Aid stations (examples)
Services offered at Pop Aid stations (examples)
Impact Score - measuring and motivating community readiness
Impact Score - measuring and motivating community readiness
The Score is visualized through points that can be gathered by communities or teams.
The Score is visualized through points that can be gathered by communities or teams.
The Score increases and decreases via community activity or inactivity
The Score increases and decreases via community activity or inactivity
Actions such as picking up a Kit, attending an activation, or engaging with the Hub contribute to the score. This creates a shared indicator of preparedness and adds a motivating, collective layer to participation.
Visible publicly, the Score symbolizes community readiness.
Actions such as picking up a Kit, attending an activation, or engaging with the Hub contribute to the score. This creates a shared indicator of preparedness and adds a motivating, collective layer to participation.
Visible publicly, the Score symbolizes community readiness.
Scoreboard in public
Scoreboard in public
Process
Process
Identifying psychological hurdles of helping others
Identifying psychological hurdles of helping others
The process of providing first aid
The process of providing first aid
The bystander effect is explained by the many hurdles and decisions people have to overcome in order to act proactively in an emergency.
People may fail to notice the situation, assume others will act, doubt their own competence, or fear doing something wrong.
The bystander effect is explained by the many hurdles and decisions people have to overcome in order to act proactively in an emergency.
People may fail to notice the situation, assume others will act, doubt their own competence, or fear doing something wrong.
ENABLING PEOPLE TO ACTIVELY PROVIDE FIRST AID
How might we integrate first aid literacy into everyday life to enable society to act and increase overall preparedness?
ENABLING PEOPLE TO ACTIVELY PROVIDE FIRST AID
How might we integrate first aid literacy into everyday life to enable society to act and increase overall preparedness?
Sorting ideas via the ideation map
Sorting ideas via the ideation map
To address different aspects of the problems, different components are needed. Therefore, the team created an ideation matrix, placing different ideas into corresponding activation areas.
A full service ecosystem was developed using this as a basis.
To address different aspects of the problems, different components are needed. Therefore, the team created an ideation matrix, placing different ideas into corresponding activation areas.
A full service ecosystem was developed using this as a basis.
Ideation map showing clusters of ideas
Ideation map showing clusters of ideas
Structuring the ecosystem
Structuring the ecosystem
To keep an overview of the entire system, the final components and their connections are documented in a service system map.
To keep an overview of the entire system, the final components and their connections are documented in a service system map.
Service system map
Service system map
Recognition
Recognition
iF Design Student Award 2026
JURY STATEMENT
"'ICH KANN HELFEN.' brilliantly shifts the focus from medical hardware to community behavior. Its ecosystem of personal kits and digital hubs weaves emergency preparedness into everyday life, fostering community resilience and mutual trust in a highly impactful way."
iF Design Student Award 2026
JURY STATEMENT
"'ICH KANN HELFEN.' brilliantly shifts the focus from medical hardware to community behavior. Its ecosystem of personal kits and digital hubs weaves emergency preparedness into everyday life, fostering community resilience and mutual trust in a highly impactful way."
